Job Overview for Adobe Marketo Specialist

We are seeking an experienced Adobe Marketo Specialist to join our team remotely. The ideal candidate has at least five years of hands-on experience with Adobe Marketo in B2B environments and a proven track record of successful implementations. You will design nurture campaigns, manage lead scoring and segmentation, integrate Marketo with Microsoft Dynamics CRM, and own data governance and deliverables such as campaign setup guides and playbooks. This role requires a strong mix of technical skills, strategic thinking, and the ability to work cross functionally with marketing, sales and IT stakeholders.

Key Responsibilities for Adobe Marketo Specialist

• Lead design and implementation of Marketo campaigns including nurture streams, engagement programs and ABM workflows

• Build and optimize lead scoring models, segmentation strategies and personalization rules to drive MQL to SQL conversions

• Integrate Marketo with Microsoft Dynamics CRM and other martech tools ensuring reliable data flows and synchronization

• Customize Marketo landing pages and email templates using HTML and CSS with a focus on responsive design and deliverability

• Implement data governance practices including deduplication, data hygiene, consent management and compliance with GDPR and CCPA

• Design lead lifecycle models and revenue funnels aligned to business goals and sales processes

• Create documentation and deliverables such as campaign setup guides, process flows, playbooks and training materials

• Provide training and enablement for marketing and sales teams on Marketo best practices and operational processes

• Define implementation methodology including phased rollout plans, milestones and timelines and manage execution with project stakeholders

• Monitor campaign performance and iterate on setup using analytics and A B testing to improve engagement and pipeline contribution

Required Skills and Experience for Adobe Marketo Specialist

• Minimum five years of hands-on Marketo experience implementing automation solutions for B2B companies

• Marketo Certified Expert (MCE) or higher such as Marketo Certified Solutions Architect preferred

• Strong familiarity with Adobe Experience Cloud ecosystem and how Marketo fits into the marketing stack

• Proven experience integrating Marketo with Microsoft Dynamics CRM or similar CRM systems

• Technical skills in HTML and CSS for email and landing page template customization

• Deep understanding of engagement programs, ABM, personalization and lead lifecycle design

• Experience with data governance, deduplication and database management practices

• Knowledge of data privacy regulations including GDPR and CCPA and how they affect marketing automation

• Excellent communication skills for working with marketing, sales and IT stakeholders and delivering training

Tools and Platforms

• Marketo Engage and related Adobe Experience Cloud components

• Microsoft Dynamics CRM integration tools and middleware

• Email testing and deliverability tools, analytics platforms, and A B testing suites

• Project management tools such as JIRA or Asana and documentation tools such as Confluence or Google Workspace

Implementation Expectations and Deliverables

• Provide a project plan with milestones and timelines for initial implementation or migration

• Deliver campaign setup guides, technical configuration notes and playbooks for recurring campaigns

• Produce process flows, mapping diagrams and runbooks for lead routing and scoring logic

• Train internal teams and hand over documentation to ensure sustained campaign operations

Work Model and Why This Role

This is a fully remote role with collaboration across marketing, sales and IT teams. You will have the opportunity to shape marketing automation strategy at scale and to deliver measurable impact on pipeline and revenue. If you enjoy translating business goals into scalable automation solutions and mentoring teams, this role is a strong match.

Ready to Apply?

If you meet the qualifications and want to help build best in class marketing automation, we encourage you to apply.
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FAQs for Adobe Marketo Specialist

1. What is the primary focus of the Adobe Marketo Specialist role?
   Design and implement Marketo campaigns and integrations to support lead generation, nurturing and ABM strategies.

2. What level of experience is required?
   A minimum of five years of hands-on Marketo experience in B2B environments.

3. Is certification required?
   MCE is preferred and higher certifications such as Marketo Certified Solutions Architect are a plus.

4. Which CRM will Marketo integrate with?
   This role will integrate Marketo with Microsoft Dynamics CRM.

5. Do I need HTML and CSS skills?
   Yes. You should be able to customize Marketo landing pages and email templates using HTML and CSS.

6. What is expected around data governance?
   You must define deduplication rules, maintain database hygiene and ensure compliance with GDPR and CCPA.

7. What types of campaigns will I build?
   Nurture programs, engagement programs, ABM flows and personalized campaigns driven by segmentation and scoring.

8. What deliverables will I own?
   Campaign setup guides, process flows, playbooks, functional documentation and team training materials.

9. What implementation approaches are accepted?
   You should be comfortable with both phased rollouts and full migrations depending on business needs.

10. Will I provide training?
    Yes. Training marketing and sales teams on Marketo best practices is part of the role.

11. How will success be measured?
    Success is measured by engagement metrics, lead velocity, conversion rates and pipeline contribution.

12. Is the role fully remote?
    Yes. This is a remote role with cross functional collaboration and occasional meetings in core business hours.

13. What privacy regulations should I be familiar with?
    GDPR and CCPA are required knowledge and any other regional privacy laws that affect marketing data.

14. Are case studies or references needed?
    Candidates should be prepared to share case studies or references demonstrating prior Marketo implementations.

15. How do I apply?
    Submit your resume through the application link in the job post or reach out via the LinkedIn link provided above.